Artificial intelligence in web design
Lately I also use artificial intelligence (AI). It helps me most with tracking trends – what people search for – and monitoring how a website performs and where it has problems. Decisions and review stay with a human.
Tracking trends
AI helps me go through Google Trends and Search Console queries: what people are searching for right now, which topics are growing and which deserve a page or an article.
Website diagnostics
Regular checks of how the website performs: errors and broken links, speed, Google indexing, traffic drops. Problems are spotted before customers notice them.
Evaluating results
Clear summaries of Search Console and traffic data: what improved, what dropped and what to do next.
Texts and structure
AI helps with a first draft, an article outline or title variants. I always adapt the result to you and check the facts.
Translations
I run my own projects in dozens of languages. AI prepares the translations and I continuously review and correct them.
Images and illustrations
Illustrations for articles or social preview images when you don't have your own photos. Your own photos always come first.
Openly and sensibly
Where texts are created with the help of AI, it's good to tell visitors – the EU Artificial Intelligence Act requires it too. That doesn't mean the content should be worse: AI is a tool, and a human is responsible for accuracy.
Search engines don't care who wrote a text, but whether it's useful. That's why I use AI to speed up work, not to produce empty pages.
What you can use
- An overview of what people in your field search for
- Regular diagnostics and error monitoring
- A clear evaluation of how your website performs
- Text drafts and language versions for your review