Connecting your website to Google
I have been building websites since 7th grade, then as a side job and since 2013 as a registered business – and along with them I've been dealing with search engines and how they work. I set up the website so that Google understands it, and then we evaluate real data to see what to improve.
Google Search Console
Website verification, sitemap submission and tracking of queries, impressions, clicks and positions. It reveals errors that would otherwise stay hidden.
Google Maps and Business Profile
Creating or improving your Google Business Profile and linking it to your website. For local services often the most important thing.
Google Trends
When and where people search for your topics. Helps plan content, seasonal offers and campaigns.
Structured data
A description of your business, services, articles and FAQs in a format search engines understand. A chance for richer search results.
Speed and mobile
Lean code, optimised images, proper caching. Google evaluates websites by their mobile version.
Titles and links
A unique title and description for every page, logical internal links, redirects of old addresses – no "404" pages for people.
SEO in regular rounds
Search engine optimisation is not a one-off job. Evaluating data in weekly rounds works well for me: make changes, wait until they take effect, and only then decide on the next step. The only exceptions are major issues – a significant drop or a big new opportunity.
Already have a website?
I'm happy to review an existing website too: how it performs on Google, what it lacks and what would help. I can connect Search Console even to a website I didn't build.